Search results for "Mezzogiorno region"
showing 3 items of 3 documents
Consumers of flowers and ornamental plants: an eploratory survey in the Italian «Mezzogiorno» regions
2010
This paper aims to provide further knowledge of purchase and consumption behaviours with regard to flowers and ornamental plants in the regions of Italian «Mezzogiorno», as an acknowledgement of the centrality of final demand in the chain process. The knowledge of consumption process is fundamental either to the firm – in order to improve commercial strategies – or to competition authorities – with the purpose of implementing more effective policies. From the analysis carried out it emerges that flowers and ornamental plants consumption in the «Mezzogiorno» regions is characterised by a high penetration index and – just with regard to some commodities – by a low purchase frequency. Purchase…
The quality of websites and their impact on economic performance: The case of nurseries and gardening companies in the Italian 'Mezzogiorno' regions
2014
The aim of this paper is to examine the quality of websites and the entrepreneurial perception of the importance of the website to improve the business performance in nurseries and gardening companies adopting web-marketing strategies. On this purpose, the paper firstly analyses which structural features enable a potential website to be labelled as 'good'; the awareness of these aspects is pivotal to define effective web-marketing solutions. Secondly, it examines whether the plant nursery entrepreneurs perceive the company website as a tool of additional sales able to increase the firm turnover. The results show that the websites are well framed and with a well-groomed design, but lacking i…
Quality certifications’ impact on wine industry assets performance
2020
This study analyses the impact of third-party voluntary certifications on the asset of wineries operating in the Southern Italian regions. The study carried out both quantitative and qualitative approaches, with data extracted from the AIDA Bureau van Dijk International Database (including performance indicators). The analysed sector belongs to 11.02 ‘Manufacture of wine from grape’ of the Statistical classification of economic activities in the European Community (NACE). The econometric elaboration (regression) was carried out by means of STATA software 14. Comparing certified and no certified wineries, results show a better asset performance of certified wineries, confirmed by a positive …